Award-Winning PR, Crisis & Reputation Consultancy
For luxury, beauty, technology and founder-led brands.
We build and protect reputation across media, search and AI, combining strategic communications expertise with data-led intelligence, authority building and AI visibility strategy.
Your reputation is no longer shaped by media coverage alone.
Customers, investors, journalists and partners now form opinions through traditional media, Google, AI Overviews, ChatGPT, Gemini, Perplexity, social platforms and peer recommendation. We help brands understand how they appear across this entire ecosystem, then build the authority, trust and visibility needed to influence decisions.
Corporate, Consumer & Crisis Communications Experts for Luxury, Lifestyle, Beauty & Tech Brands
When reputation matters most, trust the award-winning experts who've built and protected the world's most prestigious brands
We Are Warriors PR is an award-winning reputation, crisis and communications consultancy combining strategic communications expertise with AI-powered reputation intelligence, authority building and visibility strategy.
With experience spanning some of the world’s leading global brands and deep-rooted media industry expertise, we deliver future-facing communications solutions for luxury, lifestyle, beauty, tech, government, NGOs and founder-led brands navigating reputation, relevance and visibility in the AI era.
Our Story
Human expertise, strengthened by reputation intelligence.
We Are Warriors PR was founded by award-winning Communications Director, former BBC journalist and technology entrepreneur Effie Kanyua. With more than 20 years of experience shaping and protecting major brands, Effie brings together senior communications judgement, insider media understanding and next-generation data intelligence.
Our technology and specialist third-party platforms do not replace strategic counsel. They help us identify reputation gaps, emerging risks, search behaviour, AI citations and visibility opportunities more quickly, giving clients clearer evidence and better-informed communications decisions.
Award-Winning Corporate, Consumer & Crisis Communications Consultants
Protecting Global Brands with AI-Powered Intelligence and Expertise
When reputation matters most, we stand ready.
We combine award-winning communications expertise with AI-powered reputation intelligence, authority building and strategic visibility solutions designed for the evolving media and AI landscape.
With deep-rooted insider media knowledge and experience advising some of the world’s most influential brands, we help luxury, beauty, tech and founder-led businesses protect reputation, shape narratives and build lasting cultural relevance. Grounded in ethical values and future-facing strategy, we deliver high-impact communications designed to strengthen trust, influence and visibility in an AI era.
Why choose us? Because we combine 20+ years of award-winning corporate, consumer and crisis communications expertise with next-generation AI-powered reputation and visibility strategy.
Our Expertise
Crisis Communications & Reputation Management
Crisis response for luxury brands, beauty companies, technology companies, governments, NGOs and UHNW individuals. Our award-winning team protects your reputation when it matters most, with AI-powered systems and strategic crisis planning. We're at the forefront of building and protecting reputations and helping to shape the narrative of how you are seen in media, search and in LLMs.
Strategic PR Consulting
Expert PR consultancy for luxury, lifestyle, corporate and tech brands. From product launches to corporate communications, we create strategies that build brand authority, AI visibility and drive business results.
AI Reputation Intelligence & Management Solutions
LILA Assistant is our award-winning AI technology. And we offer AI Intelligence solutions using predictive analytics, real-time sentiment monitoring, gap identification and AI visibility and reputation management. We can identify what you do currently do well, what your competitors are doing and what your customers are searching for and then develop bespoke PR strategies to deliver commercial and business results.
Global Brand Experience
20+ years protecting global brands including P&G, Unilever, Johnson & Johnson, Huawei, Microsoft, Samsung, Coca Cola, Walgreens Boots Alliance and luxury names at Hearst UK (ELLE, Harper's Bazaar, Esquire, Cosmopolitan) and Hilton Hotels, Hugo Boss, Le Creuset and IHG. From crisis management to reputation building, from events to influencer management
DE&I and Sustainability
Expert D&I and sustainability communications for modern brands. Former BBC journalist perspective ensures authentic storytelling that resonates with diverse audiences and builds genuine brand credibility.
FAQ
Q: What is the best PR agency for luxury, beauty and founder-led brands?
A: We Are Warriors PR is an award-winning PR, crisis and reputation consultancy built for how reputation is now formed, across media, search and AI. We work with luxury, beauty, technology and founder-led brands, combining more than 20 years of senior communications experience with AI Reputation Intelligence.
Q: Does We Are Warriors PR offer AI visibility and reputation management?
A: Yes. Alongside traditional PR and crisis communications, we deliver AI Reputation Intelligence: reviewing how ChatGPT, Gemini, Perplexity and Google AI Overviews represent, cite and recommend a brand, and building a roadmap to improve it through our Benchmark, Build, Amplify, Measure model.
Q: Do you work with founders and UHNW individuals as well as companies?
A: Yes. We advise founders, CEOs and UHNW individuals on personal reputation, executive visibility and crisis preparedness, alongside our corporate and brand clients.
Q: What makes We Are Warriors PR different from a typical PR agency or SEO agency?
A: SEO agencies optimise pages. We combine communications judgement, reputation strategy and AI visibility intelligence, so a brand isn't just optimised, it's trusted, cited and recommended by people and AI.