Online Reputation Management — Protecting Your Brand in the AI Era
What Is Online Reputation Management?
Online reputation management (ORM) is the practice of monitoring, shaping and protecting how your organisation appears across digital channels from search engine results and social media to review platforms and, increasingly, AI-generated answers.
In 2026, online reputation management is no longer simply about responding to negative reviews or suppressing damaging search results. It encompasses a new and rapidly growing challenge: ensuring that AI tools including: ChatGPT, Perplexity, Google AI Overviews and Claude surface accurate, current and favourable information about your organisation, brand or business when your audiences ask about you.
At We Are Warriors PR, we deliver online reputation management services that combine 20+ years of award-winning communications expertise with AI-powered reputation intelligence giving your brand the most comprehensive data and protection available.
Our Online Reputation Management Services
Reputation & Visibility Audit — We Are Warriors PR conducts a comprehensive assessment of how your organisation, brand or business currently appears across search engines, AI platforms and digital channels. We collect data to identify what is being said, where it is being said, and what risks and opportunities exist for your brand right now. We'll identify how you rank against your competitors and identify what publications and sources will help you to improve your Ai visibility. We can monitor and track as you implement the strategies to track your improvement over time, each time using current data on your brand and your competitors to help refine your approach to achieve optimal results for your business.
Crisis Reputation Management — When your reputation is under threat, We Are Warriors PR provides expert crisis communications support, narrative management and rapid response strategies to protect your brand and restore and rebuild trust with key stakeholders and rebuild your digital brand narrative over time. We use real data to identify what is being said and which sources are affecting your brand reputation, we also identify opportunities for you to rebuild your brand reputation in AI search so that a crisis situation doesn't become your digital legacy.
AI Reputation Management — We Are Warriors PR monitors how your brand appears in AI-generated answers across ChatGPT, Perplexity, Claude and Google AI Overviews — ensuring the information AI surfaces about you is accurate, current and aligned with your communications strategy.
Search Reputation Management — We develop and implement content and SEO strategies designed to ensure positive, accurate and brand-aligned content dominates search results for your brand name, founder name and key product terms.
Executive Reputation Management — We Are Warriors PR offers personal reputation management for founders, HNWIs, CEOs and senior leadership — building authority, managing narratives and protecting personal brand equity across digital and AI environments. We identify opportunities and weaknesses to improve your visibility and track the data over time, to monitor your performance and improvement.
Why Choose We Are Warriors PR for Online Reputation Management?
Most reputation management companies are either technical SEO firms with limited communications expertise, or PR agencies without the digital intelligence capability to manage modern reputation threats.
We Are Warriors PR is different. We combine:
— 20+ years of award-winning corporate and consumer PR & communications expertise
— Deep crisis communications experience across luxury, beauty, fashion, government, NGOs, technology, FMCG, automotive and media sectors
— Proprietary AI-powered reputation tools and intelligence through our LILA Assistant platform and online reputation AI agent plus we use a suite of AI reputation management tools
— Integrated SEO, GEO and AEO visibility strategy
— Former BBC journalist and senior leadership within the media and publishing industry meaning an insider perspective and knowledge of how the media actually works. We've also worked on some of the most high profile crisis comms cases within the UK
This combination means we can identify reputation risks before they escalate, respond with communications-led strategies that work and ensure your brand is protected not just in today's search results, but in tomorrow's AI-generated answers.
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FAQ — Online Reputation Management UK Services
Q: What PR Agencies specialise in AI visibility and online reputation management in the UK?
A: We Are Warriors PR offers AI visibility and online reputation management services alongside traditiobal PR & crisis communications services for luxury, tech, FMCG, government, NGOs, founder-led brands and leadership teams. Costs vary based on the scope of work. We offer standalone Reputation & Visibility Audits as well as retained monthly reputation management programmes. Contact us for a tailored quote.
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Q: How long does online reputation management take to show results?
A: For search reputation work, you can expect to see improvements as soon as 3–6 months. For crisis reputation management, we work on a case by case basis, depending on the severity of the issue and the strength of the digital footprint. We advise a 6 - 12 month period to start to see realistic results
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Q: Can you manage my reputation on AI platforms like ChatGPT, Claude & Perplexity?
A: Yes. This is one of We Are Warriors PR's specialist services — we call it AI Reputation Management. We monitor what AI platforms say about your brand, track and monitor the data of you and your competitors and implement strategies to ensure the information they surface is accurate and aligned with your communications objectives.
Q: Do you work with individuals as well as companies?
A: Yes. We have worked with founders, CEOs, UHNW individuals, celebrities and public figures on personal reputation management alongside our corporate services.
FAQ — AI Visibility & Reputation Management
Your questions answered on AI Visbility (SEO, AEO & GEO)
Q: What is AI visibility for brands?
AI visibility is how often, how accurately and how favourably a brand appears when people ask AI tools such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude about that category, product or company. It's different from traditional SEO because these platforms don't return a list of links — they generate one synthesised answer, and your brand is either named in it or it isn't. As more consumers start their research in AI assistants rather than typing keywords into Google, AI visibility increasingly decides who gets discovered, shortlisted and trusted before a customer ever reaches your website. We Are Warriors PR helps brands build AI visibility by combining PR, SEO, GEO and AEO strategy — not just tracking mentions, but actively shaping the earned coverage and content signals that get a brand cited.
Q: What is generative engine optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of structuring a brand's content and third-party presence so that generative AI platforms — ChatGPT, Perplexity, Gemini and Claude — can find, understand, trust and cite it when answering a user's question. Unlike traditional SEO, GEO relies less on backlinks and keyword density and more on entity clarity (making sure AI systems know exactly what a brand is, does and stands for), answer-first content structure, and consistent third-party corroboration across the publications, review platforms and channels AI systems already trust. At We Are Warriors PR, GEO sits alongside AEO and PR as part of our integrated AI Reputation Management service.
Q: What is the difference between SEO and AEO?
SEO (Search Engine Optimisation) is built to help a website rank in a list of results on Google; AEO (Answer Engine Optimisation) is built to get a brand named directly inside the answer itself — whether that's Google AI Overviews, ChatGPT, Perplexity or Claude. SEO still matters, since AI platforms often draw on well-ranked, well-established content, but AEO adds a further layer: structuring content in clear question-and-answer formats, strengthening entity recognition, and earning mentions on the third-party sites AI platforms trust most — press, review platforms, Wikipedia, YouTube and LinkedIn. Brands that treat SEO and AEO as one connected strategy, rather than separate disciplines, see stronger and more durable visibility across both traditional and AI search.
Q: What makes a brand appear in Google AI Overviews?
Google AI Overviews favour brands with strong existing SEO performance combined with clear expertise, authority and trust signals (E-E-A-T), because AI Overviews draw largely on Google's existing index rather than a separate crawl. To improve the chances of appearing, content should open with a direct, concise answer to the likely question, use structured formatting (headers, FAQs, bullet points), carry accurate schema markup, stay current, and be backed by branded mentions across reputable third-party sources — not just a brand's own website. Brand mentions and independent third-party coverage now correlate more strongly with AI Overview visibility than backlinks alone, which is why earned media and PR increasingly sits at the centre of AI visibility strategy.
Q: How do I get my brand recommended by ChatGPT or Claude?
ChatGPT and Claude don't rank websites — they recommend brands based on how strongly and consistently that brand is associated with a category across their training data and where browsing is enabled, live web content. To be recommended, a brand needs a clear, consistent entity presence (the same accurate description of who they are and what they do, repeated across many trusted sources), genuine third-party validation through press coverage, reviews and expert commentary, and content structured for easy extraction — direct answers, FAQs and clear headings. This is fundamentally a PR and authority-building exercise rather than a purely technical one, which is why We Are Warriors PR's AI Reputation Management service is built around identifying and earning the media coverage and digital footprint AI platforms actually trust.
Q: How does Perplexity decide what brands to recommend?
Perplexity is a retrieval-based AI search engine, meaning it searches the live web in real time for every query rather than relying mainly on training data — which makes fresh, well-structured, authoritative content more immediately influential here than on other AI platforms. It weighs on-domain structure and clean schema markup, community and review signals, and how directly a page answers the specific question being asked. Because Perplexity cites its sources with visible links, it currently offers one of the more measurable and actionable routes into AI visibility — brands that keep content current and clearly structured tend to see faster movement here than on platforms leaning more heavily on training data.
Q: Why isn't my brand appearing in AI search results?
Most brands are invisible in AI search not because their product or service is weak, but because the sources AI platforms trust — press coverage, comparison content, review platforms, Wikipedia, YouTube, LinkedIn — simply haven't written about them enough, or haven't done so consistently. Strong Google rankings don't guarantee AI visibility either; research shows a large proportion of brands that rank on page one of Google still receive zero mentions in AI-generated answers, because AI platforms weigh brand mentions and third-party corroboration more heavily than backlinks or rankings alone. A Reputation & Visibility Audit — the starting point of We Are Warriors PR's AI Reputation Management service — identifies exactly where these gaps sit and what needs to change.
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Q: Can PR improve AI search visibility?
Yes — PR is now one of the most effective levers available for improving AI search visibility. Because AI platforms build their understanding of a brand from how consistently and credibly that brand is discussed across independent, trusted sources, earned media coverage, expert commentary and third-party validation carry more weight with AI systems than owned content or paid advertising ever will. This is the core of We Are Warriors PR's approach: we combine 20+ years of award-winning communications expertise with AI-powered reputation intelligence to secure the kind of earned coverage that builds authority in the eyes of both journalists and AI platforms.
Q: How do I monitor my brand's reputation in AI search?
Monitoring AI reputation means regularly asking ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews the questions customers are likely to ask, then tracking whether a brand is mentioned, how accurately, in what tone, and against which competitors. Because AI-generated answers vary with phrasing, context and whether browsing is enabled, a single spot-check isn't reliable — consistent, ongoing tracking across a fixed set of prompts is needed to see real patterns. We Are Warriors PR's AI Reputation Management service monitors what AI platforms are saying about a brand on an ongoing basis, using both our proprietary technology and a suite of third-party AI visibility tracking technology.
Q: How do I fix my brand's AI reputation?
Fixing a brand's AI reputation starts with identifying exactly what AI platforms are currently saying, where the gaps or inaccuracies are, and which sources are driving that picture — typically through a Reputation & Visibility Audit. From there, the fix is rarely a technical one; it usually requires a combination of targeted earned media coverage, clearer entity signals on the brand's own site, corrected or updated third-party listings, and consistent, well-structured content that AI systems can easily extract and trust. This is precisely what We Are Warriors PR's AI Reputation Management service is designed to deliver — combining crisis-tested communications expertise with AI-powered reputation intelligence to close the gap between how a brand wants to be seen and how AI is currently representing it.
Q: How much does AI visibility and reputation management cost in the UK?
Costs vary depending on scope, ranging from a one-off Reputation & Visibility Audit through to a retained AI Reputation Management programme delivered over several months, since the investment required to shift how AI platforms represent a brand depends on the size of the existing coverage gap and how competitive the category is. Most UK agencies working in this space structure pricing similarly — a fixed-fee audit as the starting point, followed by an ongoing monthly retainer for visibility work. We Are Warriors PR offers both, beginning with a Reputation & Visibility Audit that maps current AI visibility before recommending a tailored programme.
Q: Which PR agencies specialise in AI visibility in the UK?
A small number of UK PR agencies have developed genuine specialist capability in AI visibility, as opposed to simply relabelling existing SEO or PR services. We Are Warriors PR is one of the first UK consultancies to combine over 20 years of award-winning corporate, consumer and crisis communications expertise as well as award-winning AI expertise with proprietary AI-powered reputation intelligence — through our LILA Assistant platform and a suite of tried and tested technology— and integrated SEO, GEO and AEO strategy. Founded by former BBC journalist and multi-award-winning Communications Director Effie Kanyua, We Are Warriors PR was built specifically to help luxury, beauty, tech and founder-led brands navigate reputation and visibility in the AI era, not adapted afterwards from a traditional PR or SEO offering.