Award-Winning PR & AI Visibility Consultancy | Effie Kanyua
We Are Warriors PR is an award-winning reputation, crisis communications and AI visibility consultancy founded by Effie Kanyua — multi-award-winning Communications Director, former BBC journalist, and one of the UK's foremost experts on AI-era brand visibility.
With more than 20 years of experience at the highest levels of media and communications, We Are Warriors PR combines deep human expertise with next-generation AI-powered intelligence to help luxury, beauty, technology and founder-led brands protect their reputation, manage crises, and build lasting authority — in search engines and in AI.
About Effie Kanyua - Award-winning PR & Tech Founder
Effie Kanyua is a multi-award-winning communications director with more than two decades of experience advising some of the world's most influential brands across media, technology, FMCG, luxury and consumer sectors.
A former BBC journalist, Effie has held Director-level positions at two of the UK's largest media companies: Director of PR & Communications at Hearst UK — home to ELLE, Harper's Bazaar, Cosmopolitan, Men's Health, Women's Health, Esquire and Good Housekeeping and Communications Director at Bauer Media, publisher of Grazia, heat, Empire, KISS FM, Absolute Radio and Magic.
She has led communications for global brands including P&G, Unilever, Johnson & Johnson, Microsoft, Huawei, Samsung, Coca-Cola, Hugo Boss, Le Creuset, Hilton Hotels, IHG and the United Nations, bringing the same level of strategic communications expertise to every client regardless of scale.
As a speaker and tech entrepreneur, Effie is also the creator of LILA an award-winning AI-powered reputation intelligence tool and is widely recognised as a pioneer in applying AI to brand visibility, GEO and AEO strategy.
What We Do
We Are Warriors PR offers a integrated suite of communications and visibility services designed for the AI era:
Crisis Communications — 24/7 crisis response, reputation protection and recovery for luxury brands, beauty companies, technology businesses and UHNW individuals.
AI Brand Visibility & Reputation — SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) audits and strategies ensuring your brand is accurately and powerfully represented across both traditional search and AI-generated answers.
Beauty PR — Strategic public relations for beauty brands, from product launches and media relations to brand-building campaigns and crisis management.
Luxury, Travel & UHNW PR — Corporate and consumer communications for luxury brands, hospitality groups and ultra-high-net-worth individuals.
LILA Assistant — Our proprietary award-winning AI reputation intelligence and visibility tool, available as a standalone product for communications teams.
Our Experience
The We Are Warriors PR team has advised some of the world's most recognised organisations, including:
Media & Technology: BBC, Hearst UK (ELLE, Harper's Bazaar, Cosmopolitan), Bauer Media (Grazia, heat, Empire), Microsoft, Huawei, Samsung, Virgin Media, Vodafone, giffgaff, Disney, Nickelodeon
FMCG & Consumer: P&G, Unilever, Johnson & Johnson, Coca-Cola, Diageo (Smirnoff, Guinness, Bulleit Bourbon), Pernod Ricard, Carlsberg, Peroni, Marmite, Cadbury, Lindt
Luxury & Lifestyle: Hugo Boss, Le Creuset, Swatch, Hilton Hotels (Park Lane, The Waldorf, The Trafalgar), IHG, Hyundai, Volvo, Range Rover
Public Sector & Professional Services: United Nations, DEFRA, Liverpool City of Culture, Direct Line Insurance
Need award-winning experts for your brand or business to boost your AI visbility and reputation?
Contact us today
If you're looking for award-winning PR agency experience that understands your business and can help you navigate the complex media landscape, we're here for you. Get in touch with our team of experts and let's discuss how we can elevate your brand through strategic PR campaigns.
Our Mission
Mission: We empower brands to create meaningful and lasting connections with their audiences through innovative, ethical, and data-driven PR solutions.
Our Vision
Vision: To revolutionise the PR industry by setting a new standard for precision, diversity, and inclusivity. We envision a future where authentic communication is at the heart of every successful brand, and where AI-driven insights drive meaningful impact.