PR Strategy, Crisis Comms & AI Visibility: Expert Insights
Expert Insights on Crisis Communications, AI Visibility & PR Strategy Welcome to the We Are Warriors PR blog your resource for expert thinking on crisis communications, AI-powered reputation management, GEO, AEO and SEO visibility strategy and PR for luxury, beauty and tech brands.
Founded by award-winning Communications Director and former BBC journalist Effie Kanyua, We Are Warriors PR sits at the intersection of strategic communications and the AI era. Our insights draw on 20+ years of experience advising some of the world's most influential brands from Hearst UK and Bauer Media to P&G, Unilever, Microsoft and Hilton Hotels.
Here you will find practical guides, expert commentary and strategic thinking on the communications issues that matter most: how brands protect their reputation in a crisis, how to ensure your organisation is visible and accurately represented in AI-generated answers, and how to build lasting authority across both traditional and AI-powered discovery channels.
Explore our latest articles below.
The AI Revenue Leak: Why Your Beauty Brand Is Invisible to ChatGPT and Claude
Beauty brands are invisible to ChatGPT and losing sales to the AI Revenue Leak. See the data, and how to fix it, from We Are Warriors PR.
AI VISIBILITY TIPS
AI tools now shape brand perception before audiences reach your website. Learn how SEO, GEO and AEO work together — We Are Warriors PR.
Met Gala 2026 & The Crisis Communications Playbook Every Luxury Brand Needs Right Now | We Are Warriors PR
The 2026 Met Gala is a reputational stress test for luxury brands. We Are Warriors PR shares the crisis comms framework you need right now.