Luxury, Crisis & AI Visibility PR Consultancy for Brands, Founders & Leadership Teams
Corporate, Consumer & Crisis Communications Experts for Luxury, Lifestyle, Beauty & Tech Brands
When reputation matters most, trust the award-winning experts who've built and protected the world's most prestigious brands
We Are Warriors PR is an award-winning reputation, crisis and communications consultancy combining strategic communications expertise with AI-powered reputation intelligence, authority building and visibility strategy.
With experience spanning some of the world’s leading global brands and deep-rooted media industry expertise, we deliver future-facing communications solutions for luxury, lifestyle, beauty, tech, government, NGOs and founder-led brands navigating reputation, relevance and visibility in the AI era.
Our Story
Revolutionary Tech to support human expertise
We Are Warriors PR was founded by multi award-winning Communications Director, speaker and tech entrepreneur Effie Kanyua, who has more than 20 years’ experience as a former BBC journalist and communications leader for some of the world’s biggest media, tech, FMCG and luxury brands.
Formerly Director of PR & Comms at Hearst UK (ELLE, Harper’s Bazaar, Cosmopolitan, Men’s Health, Women’s Health, Esquire, Good Housekeeping) and Communications Director at Bauer Media (Grazia, heat, Empire, KISS, Absolute Radio, Magic),
She has also led teams for the world's biggest brands inclding: Microsoft, United Nations, Huawei, Hilton Hotels, P&G, Unilever, GSK, Coca Cola, Virgin Media, Mastercard, Diageo, Pernod Ricard & Volvo.
Effie combines deep communications expertise with industry-first AI-powered reputation intelligence, authority building and SEO, GEO and AEO visibility strategies for brands that are designed for the evolving AI search landscape.
Award-Winning Corporate, Consumer & Crisis Communications Consultants
Protecting Global Brands with AI-Powered Intelligence and Expertise
When reputation matters most, we stand ready.
We combine award-winning communications expertise with AI-powered reputation intelligence, authority building and strategic visibility solutions designed for the evolving media and AI landscape.
With deep-rooted insider media knowledge and experience advising some of the world’s most influential brands, we help luxury, beauty, tech and founder-led businesses protect reputation, shape narratives and build lasting cultural relevance. Grounded in ethical values and future-facing strategy, we deliver high-impact communications designed to strengthen trust, influence and visibility in an AI era.
Why choose us? Because we combine 20+ years of award-winning corporate, consumer and crisis communications expertise with next-generation AI-powered reputation and visibility strategy.
Our Expertise
Crisis Communications & Reputation Management
Crisis response for luxury brands, beauty companies, technology companies, governments, NGOs and UHNW individuals. Our award-winning team protects your reputation when it matters most, with AI-powered systems and strategic crisis planning. We're at the forefront of building and protecting reputations and helping to shape the narrative of how you are seen in media, search and in LLMs.
Strategic PR Consulting
Expert PR consultancy for luxury, lifestyle, corporate and tech brands. From product launches to corporate communications, we create strategies that build brand authority, AI visibility and drive business results.
AI-Powered Solutions
LILA Assistant is our award-winning AI technology. And we use third party AI tools to bolster human expertise for predictive analytics, real-time sentiment monitoring, and AI visibility and reputation management. We can identify what you do currently do well, what your competitors are doing and what your customers are searching for and then develop bespoke PR strategies to deliver commercial and business results.
Global Brand Experience
20+ years protecting global brands including P&G, Unilever, Johnson & Johnson, Huawei, Microsoft, Samsung, Coca Cola, Walgreens Boots Alliance and luxury names at Hearst UK (ELLE, Harper's Bazaar, Esquire, Cosmopolitan) and Hilton Hotels, Hugo Boss, Le Creuset and IHG. From crisis management to reputation building, from events to influencer management
DE&I and Sustainability
Expert D&I and sustainability communications for modern brands. Former BBC journalist perspective ensures authentic storytelling that resonates with diverse audiences and builds genuine brand credibility.