Expert Insights on Crisis Communications, AI Visibility & PR Strategy  Welcome to the We Are Warriors PR blog  your resource for expert thinking on crisis communications, AI-powered reputation management, GEO, AEO and SEO visibility strategy and PR for luxury, beauty and tech brands.  

Founded by award-winning Communications Director and former BBC journalist Effie Kanyua, We Are Warriors PR sits at the intersection of strategic communications and the AI era. Our insights draw on 20+ years of experience advising some of the world's most influential brands from Hearst UK and Bauer Media to P&G, Unilever, Microsoft and Hilton Hotels.  

Here you will find practical guides, expert commentary and strategic thinking on the communications issues that matter most: how brands protect their reputation in a crisis, how to ensure your organisation is visible and accurately represented in AI-generated answers, and how to build lasting authority across both traditional and AI-powered discovery channels.  

Explore our latest articles below.