PR Strategy, Crisis Comms & AI Visibility: Expert Insights
Expert Insights on Crisis Communications, AI Visibility & PR Strategy Welcome to the We Are Warriors PR blog your resource for expert thinking on crisis communications, AI-powered reputation management, GEO, AEO and SEO visibility strategy and PR for luxury, beauty and tech brands.
Founded by award-winning Communications Director and former BBC journalist Effie Kanyua, We Are Warriors PR sits at the intersection of strategic communications and the AI era. Our insights draw on 20+ years of experience advising some of the world's most influential brands from Hearst UK and Bauer Media to P&G, Unilever, Microsoft and Hilton Hotels.
Here you will find practical guides, expert commentary and strategic thinking on the communications issues that matter most: how brands protect their reputation in a crisis, how to ensure your organisation is visible and accurately represented in AI-generated answers, and how to build lasting authority across both traditional and AI-powered discovery channels.
Explore our latest articles below.
AI VISIBILITY TIPS
AI tools now shape brand perception before audiences reach your website. Learn how SEO, GEO and AEO work together — We Are Warriors PR.
Met Gala 2026 & The Crisis Communications Playbook Every Luxury Brand Needs Right Now | We Are Warriors PR
The 2026 Met Gala is a reputational stress test for luxury brands. We Are Warriors PR shares the crisis comms framework you need right now.