PR Strategy, Crisis Comms & AI Visibility: Expert Insights
Expert Insights on Crisis Communications, AI Visibility & PR Strategy Welcome to the We Are Warriors PR blog your resource for expert thinking on crisis communications, AI-powered reputation management, GEO, AEO and SEO visibility strategy and PR for luxury, beauty and tech brands.
Founded by award-winning Communications Director and former BBC journalist Effie Kanyua, We Are Warriors PR sits at the intersection of strategic communications and the AI era. Our insights draw on 20+ years of experience advising some of the world's most influential brands from Hearst UK and Bauer Media to P&G, Unilever, Microsoft and Hilton Hotels.
Here you will find practical guides, expert commentary and strategic thinking on the communications issues that matter most: how brands protect their reputation in a crisis, how to ensure your organisation is visible and accurately represented in AI-generated answers, and how to build lasting authority across both traditional and AI-powered discovery channels.
Explore our latest articles below.
Famous for Luxury. Almost Invisible on Sustainability
AI visibility for destinations is the frequency and context in which AI assistants name a place when travellers ask for recommendations.
Why Luxury Hotels Are Missing from AI Recommendations
WAW research into luxury hotels shows why strong reputations and favourable AI sentiment do not decide which hotels AI recommends
What Is GEO, AEO and SEO? A Plain-English Guide for Marketing Leaders
SEO, AEO and GEO explained in plain English: what each one means, how they differ, and what marketing leaders need to do about AI search.
How We Are Warriors PR is shaping Brand Reputation in the Digital Age
Reputation management for luxury, beauty, technology, and founder-led brands demands more than traditional public relations
Cited vs Recommended: The AI Visibility Distinction Every Brand Is Getting Wrong
Being cited by AI and being recommended by it are not the same outcome. This piece unpacks the distinction most brands are missing.
The AI Revenue Leak: Why Your Beauty Brand Is Invisible to ChatGPT and Claude
Beauty brands are invisible to ChatGPT and losing sales to the AI Revenue Leak. See the data, and how to fix it, from We Are Warriors PR.