We Are Warriors PR Named Best Luxury Brand Reputation Communications Consultancy 2026
We Are Warriors PR has been named Best Luxury Brand Reputation Communications Consultancy 2026 at the Greater London Enterprise Awards, run by SME News. The award recognises the consultancy's work protecting and building the reputations of luxury, beauty and Founder-led brands, including how those brands are described and recommended by AI assistants.
Key facts
- Award: Best Luxury Brand Reputation Communications Consultancy 2026
- Programme: Greater London Enterprise Awards 2026
- Organiser: SME News
- Judging: SME News's independent, merit-based research and evaluation process
- Winner: We Are Warriors PR, London
- Founder: Effie Kanyua
What the Greater London Enterprise Awards recognise
SME News runs the Greater London Enterprise Awards to recognise organisations and individuals driving success across London's economy. That includes start-ups, independent SMEs, established enterprises and professional service firms. Nominees are assessed through SME News's own research and evaluation process, not through public voting.
Why luxury reputation now depends on how AI describes a brand
Luxury brands have long built reputation through heritage, founder story and editorial coverage. These signals still carry real weight with editors, buyers and clients. They carry less predictable weight when a customer asks an AI assistant which brand to trust.
AI assistants form recommendations from patterns in the sources they draw on. Those patterns shift, and they do not always favour the brands with the strongest traditional equity. We Are Warriors PR calls this gap the Heritage Trap. It is one of the central risks our work addresses for luxury and beauty clients.
How We Are Warriors PR approaches luxury brand reputation
We Are Warriors PR combines senior earned media and crisis communications expertise with AI Reputation Intelligence, a practice built to measure and strengthen how AI assistants represent a brand.
The AI Reputation Benchmark scores five dimensions rather than one:
- Discoverability: whether the brand appears in relevant AI answers at all
- Citation quality: the authority of the sources AI assistants draw on when describing the brand
- Trust signal density: how consistently credible third-party signals support the brand's claims
- Competitive position: how the brand is framed relative to its competitors
- Recommendation strength: whether a mention converts into an actual recommendation
The consultancy works in four stages: Benchmark, Build, Amplify, Measure. Every engagement begins with evidence about how a brand is currently represented, before any activity is planned.
This work sits alongside LILA Assistant, the ethical AI writing platform founded by Effie Kanyua. It was built by communications professionals for Founders and communications professionals and it keeps user data private.
About Effie Kanyua
Effie Kanyua founded We Are Warriors PR after more than 20 years in communications. She began her career as a BBC journalist. She went on to serve as Director of PR and Communications at Hearst UK, working across titles including ELLE, Harper's Bazaar, Esquire and Cosmopolitan, and as Communications Director at Bauer Media.
PRovoke Media named her to its Innovator 25 EMEA 2024 list. She has also been recognised at Campaign's Inspiring Women Awards.
"Luxury brands have spent decades earning the trust of editors and clients. The next test is whether that trust carries through to the AI assistants their customers now consult. This award recognises the work we do to close that gap."
Frequently asked questions
What award did We Are Warriors PR win in 2026?
We Are Warriors PR was named Best Luxury Brand Reputation Communications Consultancy 2026 at the Greater London Enterprise Awards, run by SME News.
How are the Greater London Enterprise Awards judged?
SME News states that the awards are judged through its own independent, merit-based research and evaluation process.
What is AI Reputation Intelligence?
AI Reputation Intelligence is We Are Warriors PR's practice for measuring AI visibility and strengthening how AI assistants describe and recommend a brand. It uses a five-dimension benchmark: discoverability, citation quality, trust signal density, competitive position and recommendation strength.
What is the Heritage Trap?
The Heritage Trap is a We Are Warriors PR framework. It describes the gap between the credibility a brand has built through heritage and editorial coverage, and the credibility AI assistants appear to weight when forming recommendations.
Who founded We Are Warriors PR?
Effie Kanyua, a former BBC journalist with more than 20 years in communications, including senior roles at Hearst UK and Bauer Media.
Find out how AI assistants currently describe your brand. A Full Reputation and Visibility Audit starts from £2,900. Book a conversation